October 2009
2 posts
Women Ignore Mobile Ads
ReadWriteWeb reports on Brand in Hand’s study of mobile application ads and finds that women are too busy using the apps to interact with ads.
They propose, instead, launching purpose-built apps for clients (like recipes that incorporate Kraft products for Kraft foods).
A more detailed article at AdAge.
Wow (Welcome Back)
I put up a website yesterday. Today I got to see the stats collected by Google’s analytics platform.