John Gruber wishes the newspapers well, and then points to how wrong they are (and how wrong at the opposite end of the spectrum, Chris Anderson is.

John then goes on to make the argument that most “new media” folk (for lack of a non-terrible term) have been making.

And it’s not really surprising that they’re failing to evolve. The decision-makers — the executives sitting atop large non-editorial management bureaucracies — are exactly the people who need to go if newspapers are going to remain profitable.

I especially appreciate the Upton Sinclair quote.

Upton Sinclair’s adage comes to mind: “It is difficult to get a man to understand something when his salary depends upon his not understanding it.”